The challenge at De Polijst Dokter.
De Polijst Dokter restores headlights on site: a mobile service with no fixed workshop for customers to walk into. Its visibility rested entirely on local searches across the region, and the existing presence offered no way to book directly. Prospects had to call, which lost traffic outside working hours.
The brief was twofold: rank better locally in a sector where people search ad hoc and nearby, and show the customer ratings at the moment of booking.