Shopify or headless Shopify from €4.500. Sub-2-second LCP, conversion design, international i18n.
Ecommerce development at NedDev starts at around €4,500 for a focused shop and runs up to €18,000 or more for a headless Shopify shop with its own frontend. We build webshops fast and findable, often headless on Shopify with a Next.js frontend, so you combine the reliability of Shopify with a unique, lightning-fast store. The timeline is usually 5 to 10 weeks. You get a shop that ranks in Google, ready for Google Ads. NedDev is a The Hague studio, KvK 65641922.
Ecommerce development means a studio builds you an online store where customers view products, add them to a basket and check out. The difference between a standard theme and a real custom webshop is in speed, findability and how well the store fits your brand and range. A slow shop with a generic theme loses customers with every second of load time.
The price depends on the technology and the scope. A tidy shop on a standard platform is cheaper than a headless Shopify shop with its own custom-built frontend. Headless means you combine the reliable payment and inventory handling of Shopify with a fast, unique store that we build ourselves. What it always includes: a fast shop, findability in Google and a setup that is ready for advertising.
Our price ranges for ecommerce development:
Shopify is strong at what you do not see: payments, inventory, orders and security. But the standard themes are slow and look the same as thousands of other shops. With a headless Shopify setup we get the best of both worlds. The handling stays with Shopify, but the store itself we build as a fast Next.js frontend that is unique and loads in under two seconds.
Speed in a webshop is money directly. Every second of load time costs conversion, and Google ranks slow shops lower. For rug webshop Moonay we built a headless Shopify shop with a hybrid design against real product data. For TheArtiCase, a store in custom phone cases, we delivered a shop with its own recognizable look. In both cases the handling stays rock solid and the storefront is of our own making.
Why headless and not just a Shopify theme? A theme is faster and cheaper to set up, but you are stuck with the speed and the look of the theme. Headless gives you a unique, lightning-fast shop that ranks better in Google and converts. For anyone selling online seriously, that difference pays itself back in revenue.
What you get with ecommerce development:
A beautiful shop without visitors sells nothing. So we build findability in from the start. Every product page gets a deliberate title, a strong description and structured data, so products appear in Google and in AI overviews. That is our SEO and AEO approach, applied to a commercial store where every position counts.
Beyond organic findability we prepare the shop for advertising. With Google Ads you reach buyers who are searching now, and a well-set-up shop makes those ads more profitable. The step-by-step plan for ecommerce development with us:
Can you handle the advertising too? Yes. We do not just build the shop, we can also set up the Google Ads campaigns and steer on what actually sells instead of on clicks alone. That way you pay for visitors who buy, not for traffic that clicks away again straight away.
A reliable checkout process is legally not an open choice. When selling to consumers there are rules around cooling-off periods, delivery and the duty to inform. The Netherlands Authority for Consumers and Markets explains these clearly, see acm.nl. We set up the shop so you comply with this, so you run no risk of fines or reversed sales.
We build for business owners who see their webshop as their most important sales channel, not as a side matter next to a physical store. That ranges from a niche brand with a handful of top products to a store with hundreds of items. The common thread is that the shop has to sell: a higher conversion, a better position in Google and ads that return rather than burn money.
A common mistake is choosing the cheapest shop and then discovering it is slow, poorly findable and expensive in advertising because the conversion disappoints. The sum often works out differently than expected: a faster, more findable shop earns the price difference back in revenue and ad return.
What a good webshop does for you:
Torn between a standard theme now and headless later? Start from your ambition. If you sell seriously and advertise, headless pays itself back. If you start small, a tidy standard shop can be enough to begin with. What fits we discuss honestly up front based on your margins and your plans.
Our internal stack packages for multi-tenant SaaS. A Laravel + Filament starter, an audit-trail engine, and a tenant-impersonation package that runs across 12 clients.
8 PACKAGES · 2.4K STARS EDITORIAL · LONG-FORM ↗What we write down as we learn it. Case studies, technical write-ups, design decisions. No content marketing, just real knowledge.
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14 EXPERIMENTS · LIVE DEMOSEcommerce development with us starts at around €4,500 for a focused shop on a standard platform. A custom shop with its own design and integrations usually costs between €8,000 and €15,000. A headless Shopify shop with a custom-built Next.js frontend starts around €18,000 and grows with the scale of your range. The price mainly depends on the technology, the number of products and the integrations you need, for example with your inventory or accounting. Alongside the build you have ongoing costs for hosting and, with Shopify, the subscription cost of the platform itself. We would rather give an honest range after a short conversation than a number that looks too good up front, because the real price is in your range and your ambition.
The timeline for ecommerce development is usually 5 to 10 weeks, depending on the scope and the technology. A focused shop on a standard platform is live faster than a headless Shopify shop with its own frontend. We work in short rounds with weekly demos, so you see the shop grow and can steer before it is finished. A large part of the time goes into the product copy and the product data, because a shop with hundreds of items needs more preparation than a store with a handful of top products. Deliver the products and images quickly and neatly and it goes faster. After launch we measure the conversion and steer where it is needed.
With a regular Shopify theme you use the store as Shopify delivers it, with a ready-made design. That is faster and cheaper to set up, but you are stuck with the speed and the look of the theme, which is also used by thousands of other shops. With headless Shopify we keep the reliable handling of payments, inventory and orders at Shopify, but build the store itself as a fast, unique Next.js frontend. The result is a shop that loads in under two seconds, ranks better in Google and converts higher. For anyone selling online seriously and advertising, that difference pays itself back in revenue and ad return. For a small starter a theme can be enough.
Yes, after delivery everything is yours: the source code of the frontend, the design and the copy. Your Shopify account is in your name anyway, so the handling and the product data are always in your management. With a headless shop we deliver the frontend documented, so you can have it developed further by us or by another party, or take it into your own management. You are not tied to us. That is a deliberate choice: with a webshop your revenue runs on the store, and then you should not depend on a single supplier who can block access. The code and access to your platform stay yours.
Yes. We do not just build the shop, we can also set up and manage the Google Ads campaigns. The advantage of everything with one party is that the shop and the ads are aligned: we steer on what actually sells instead of on clicks alone, and we measure the conversion so you know which ads make money. A well-set-up, fast shop also makes ads more profitable, because the visitors you pay for actually buy instead of clicking away on a slow page. If you prefer to place the advertising yourself or with another agency, we deliver the shop so the campaigns can measure everything neatly.
