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STUDIO Nº 04 · NEDDEV ATELIER SEO/AEO · MARKETPLACE · 2024
CASE · 27 OF 32

ClaimBazen

Personal-injury marketplace. SEO and AEO optimized · GDPR-compliant intake.

ClaimBazen Personal-injury leads marketplace
In short

ClaimBazen is a personal injury leads marketplace connecting victims with specialists. NedDev built discoverability through SEO and AEO, with a GDPR-compliant intake so personal data is handled safely and carefully. The result is a marketplace that matches quality leads to the right personal injury expert, clear and trustworthy.

Next.js✦React 19✦TypeScript✦Laravel 12✦Tailwind CSS✦Filament✦Node.js✦Python✦PostgreSQL✦Redis✦Supabase✦Prisma✦Shopify✦Stripe✦Mollie✦GraphQL✦tRPC✦React Native✦OpenAI✦Anthropic Claude✦LangChain✦RAG✦Computer Vision✦Pinecone✦AWS✦Cloudflare✦Vercel✦Docker✦Kubernetes✦Terraform✦Three.js✦WebGL✦GSAP✦Framer Motion✦Playwright✦Vitest✦Next.js✦React 19✦TypeScript✦Laravel 12✦Tailwind CSS✦Filament✦Node.js✦Python✦PostgreSQL✦Redis✦Supabase✦Prisma✦Shopify✦Stripe✦Mollie✦GraphQL✦tRPC✦React Native✦OpenAI✦Anthropic Claude✦LangChain✦RAG✦Computer Vision✦Pinecone✦AWS✦Cloudflare✦Vercel✦Docker✦Kubernetes✦Terraform✦Three.js✦WebGL✦GSAP✦Framer Motion✦Playwright✦Vitest✦
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— CHALLENGE

The challenge at ClaimBazen.

The market for personal injury leads is messy and sensitive. Victims of a traffic, workplace or medical accident look for help at a vulnerable moment, while legal representatives need reliable, well-qualified requests. ClaimBazen set out to connect those two sides through a marketplace, but faced two hard requirements.

First, discoverability: leads have to arrive organically, so the site needs to rank well in both classic search results and AI-generated answers. Second, privacy: intakes contain special category data about health and damages, so the data handling had to be GDPR-compliant from the very first line of code.

— APPROACH

Our approach.

We built the marketplace on the NedDev stack: a Next.js frontend for fast, well-indexable pages and a Laravel backend with Filament to match incoming requests with affiliated firms. Content is structured per damage type and region, with clear headings, FAQ blocks and schema markup so search engines and language models can pick up the answers directly.

The intake follows privacy-by-design: data minimisation, explicit consent, encrypted storage and strict access to lead records. This keeps the processing of health-related data GDPR-compliant without getting in the way of the request form's conversion.

— OUTCOME

What it delivered.

ClaimBazen runs as a personal injury marketplace that connects victims and legal representatives in a verifiable way. The site is optimised for both SEO and AEO, so requests come in through organic search and AI answers rather than paid channels.

The intake is GDPR-compliant: special category data is minimised, collected with consent and stored behind strict access controls. That gives affiliated firms leads that are legally clean and gives applicants confidence that their data is handled carefully. The platform sits on a foundation that can grow along with the number of firms and damage types.

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