The challenge at MemurMaaslari.
Every year Turkish civil servants have to work out what their pay becomes after the twice-yearly salary round. The calculation is full of coefficients, allowances and tax exemptions that vary by profession and grade. Existing sources were scattered, often outdated and rarely broken down per job.
The brief: build one trustworthy calculator that works out the net monthly salary for every role and grade, and make sure people actually find it. There was no advertising budget, so all discoverability had to come from the content and the structure itself.