The challenge at Letselschade Gratis Claimen.
In personal injury work every enquiry matters: these are people with an open case and an urgent legal question. The brief was a lead-gen platform built for exactly that high-intent visitor, passing clean handovers to affiliated lawyers without noise. The goal was never 'capture as many clicks as possible', but 'qualify the right case and give the lawyer a file they can act on immediately'.
On top of that, the platform had to rank in a crowded, trust-sensitive market and explain clearly why claiming can be free, without making hollow promises.