The challenge at CalorForm.
CalorForm grew out of a personal trainer's daily practice, where separate calorie apps and workout plans never came together. Clients dropped off because advice stayed generic and nothing adjusted to their actual progress. The brief to NedDev: build a fitness and nutrition platform that thinks along like a real coach, installs on a phone without an app store, and is dependable enough to run a paid subscription on.
The bar was high. AI advice that holds up, an installable PWA, and a payment flow ready for production without the trainer doing manual work per client.